Our Mission, Vision and Values

Our Mission is:

To be a ‘people first’ company:

  • give confidence to people who have been reluctant to smile for too long
  • a place where people love to come to work

Our Vision is:

To become the North’s most outstanding orthodontic business. To create confidence and wellbeing for everyone with whom we connect.

Our Values are:

People First – Our patients and our team are at the forefront of everything we do. Our number one priority is to provide the best patient care and specialised service. We believe in Real Patients. Real Lives. Real Stories. Our goal is to ensure our team feel safe, valued, inspired, and fulfilled by the work that they do.

Responsible - We have a responsibility and commitment to care for our patients, community, and environment in our services and growth.

Enthusiastic - Our enthusiastic success will be based on our passion for all we are and all we do.

Trustworthy – We aim to build a strong and trustworthy relationship with both our patients and our team through openness, honesty, and specialist care.